Write irresistible messaging
& website copy
to attract the high-caliber clients you know you're capable of serving
ENROLL NOW →
For ambitious entrepreneurs ON THE RISE
"This course is more than copy for your website. It really helped me map out my business."
JAMILLAH, EVENT DESIGNER
TOUGH QUESTIONS & hard truths
Can you effortlessly explain what you do in a way that makes your ideal prospect say "Yes, I'm in!"
If you’re reading this and thinking ‘uh, no’, then you're probably also experiencing some challenges in your business…
You’re struggling to attract the right clients – or you’re wasting time on sales calls, over-explaining and justifying what you do instead of getting prospects genuinely excited to work with you.
You see others in your field thriving, and that little voice in the back of your mind wonders if you’re falling behind – or worse, getting left in the dust.
You’re sick of your “little business” being underestimated, but if you’re being honest, your website doesn’t exactly scream “big deal.” But you are a big deal. And it’s time your website says so too.
... And more importantly – does your website say it for you, generating consistent demand for your services?
You don’t have to hire a professional copywriter - or settle for generic AI-produced copy - to book out your services with dream clients.
You can learn the principles of effective brand positioning and messaging that give you the tools - and the confidence - to craft your own standout message and claim your space in your industry.
No more second guessing, and definitely no more cringing at words that sound just like everyone else.
You'll finally hit publish on that website you’ve been procrastinating, knowing it represents the real you and attracts the right people.
HERE'S THE GOOD NEWS:
This step-by-step, self-paced course was created to help you overcome stagnation, differentiate your brand, gain confidence in your overall message, and create demand for your services — all while doing so within the constraints of a realistic budget.
Clients such as Tonic Site Shop, Born Primitive, Elanaloo, Anni Graham, Molly McCauley, Elevae Visuals, Blair Skincare, Philosophy of Leisure, and more.
By leveraging the CU Way —
We’ve bottled up our techniques into sippable lessons, videos, resources, and a comprehensive 220+ page Coursebook that couldn’t be smoother to follow.
HOW IS THAT POSSIBLE, YOU ASK?
The same 3-phase, proprietary process we’ve used to drive results for our 1:1 clients who have achieved six, seven, & even eight-figure revenues since 2016.
The Essential Copy Course® is your field guide to high-converting brand messaging & website copywriting that will help you:
Save on costly copywriting services with an affordable, DIY solution that still delivers high-converting results for your business.
Ditch the generic AI output for a more human, relatable approach to copywriting that actually connects with your audience.
Fuel your business growth with copywriting strategies designed to elevate your brand and expand your reach.
Showcase your personality and unique offerings through website copy that finally feels authentic and true to who you are.
set 03 / 05
Communicate your value without sounding salesy (or worse, like every other business out there!) to make your brand stand out.
Build a recognizable brand voice that resonates with your audience and sets you apart from the competition.
set 04 / 05
Implement effective web copy strategies quickly and efficiently, even when you’re strapped for time.
Rest easy knowing your website is working for you
set 05 / 05
ENROLL NOW →
Confidently step into entrepreneurship by learning how to craft messaging that reflects your passion and sets the foundation for growth.
Attract high-caliber clients who truly value your skills and are worth your time and energy.
Fuel your business growth with copywriting strategies designed to elevate your brand and expand your reach.
Showcase your personality and unique offerings through website copy that finally feels authentic and true to who you are.
Communicate your value without sounding salesy (or worse, like every other business out there!) to make your brand stand out.
Build a recognizable brand voice that resonates with your audience and sets you apart from the competition.
Implement effective web copy strategies quickly and efficiently, even when you’re strapped for time.
Rest easy knowing your website is working for you
ENROLL NOW →
"I love the sh*t out of your products & approach to copy development. I have learned + accomplished so much."
It's given me a thoughtful structure when I desperately needed help with the overwhelming stream of consciousness I had going, which sounded like a version of, "I'm launching a new business and I have three bazillion ideas I want to communicate to the world and where on this good green earth do I start?!
CALI, LEADERSHIP COACH
"Truly one of the only courses I’ve purchased that's provided soooo much value for such an affordable price."
I was always dying for my workday to end so I could run to watch more lessons and work through the guide. I am 3+ years into my business and have never sat down before and thought about messaging, mission, brand values, etc this in depth before for my own business (even tho I preach this to my clients) so I’m super excited to have this foundation to grow upon.
MICHELLE, DESIGNER
"I’m so proud of my copy & couldn’t wait to show it off."
When I say I rewrote this site, I'm talking a top-to-bottom, written-from-scratch endeavor—and it never, never, would've happened without the course and your guidance. So, seriously, thank you again.
ANN, EDITOR
"For the first time ever I am EXCITED about the copy for my website. It feels like a massive weight has been lifted off my shoulders."
I was exhausted from spending hours being taunted by blank google docs and feeling like nothing I was coming up with was good enough. The course set my business up for a new chapter with a brand message and vision I cannot wait to share with the world.
alex, photographer
NOW POURING:
APPLYING THE CU WAY
THE ESSENTIAL COPY COURSE®
DISCOVER WHAT’S INSIDE
& Get Your Words Flowing
part 1
Uncork: Research & Discovery
Let’s start by getting clear on why you chose to start a business in the first place. We’ll guide you in establishing your brand + founder story and leveraging that foundation to power your website copy. All without creating a cookie cutter brand voice that feels forced or inauthentic to maintain — and rather, one that excites and inspires you to keep building a business you’re proud of.
part 3
part 2
- Brand Purpose
- Target Audience
- Industry + VOC Research
- Brand Positioning
- Brand Voice
COVERING:
part 1
Pour: Writing & Wireframing
Next, you’ll learn how to structure solid, purposefully built-out web pages with a strategic & SEO-optimized flow that nurtures and converts your readers into clients. And although copy leads design (not the other way around), we understand that as humans, we're often visual in nature which is why we'll help you consider a viable design plan before writing your first headline. From there, you’ll be guided section-by-section and prompt-by-prompt through all the core pages of your service-based website.
part 3
part 2
- Site Navigation
- Design Plan
- SEO 101
- The Home Page
- The About Page
- The Services Page
- + Supporting Pages: Portfolio, Blog, Contact
COVERING:
part 1
Sip: Editing & Refining
Lastly, we’ll delve into the art of editing, a crucial aspect of the writing process.
You'll learn why this step is the secret ingredient to crafting exceptional copy — and how to do it effectively to maximize both personality and conversion.
part 3
part 2
- Editing Sweeps
- Gathering Feedback on Your Site
- The Brand Filter
- Next Steps
COVERING:
Peek Inside the Coursebook
IT'S AS ROBUST AS YOUR FAVORITE CAB SAV
Since TECC is a course on creative & strategic writing, we decided it should be predominantly written.
Further, we didn’t just tell you how to write each page of your site - we actually provided you with intentional prompts, usable templates, and mock copy you can pull from.
We then peppered in video walkthroughs, providing a variety of real-life examples to fill your glass with inspiration.
Each templated example of headline & associated body copy was drafted from scratch by our team, so you can freely customize them as you see fit.
Truthfully, we quite literally wrote as much of it for you as we could.
I'M IN - LET'S DO THIS
This clean & simple Google Sheet gives you a place to dump all of your research, find “sticky copy” & organize it in prep for writing your draft.
01 / 08
Research Scratch Sheet
This Google Doc contains our go-to questions for obtaining powerful testimonials, templated email copy for requesting them, and questions for surveying your audience.
Market Research Guide
02 / 08
This robust Google Sheet contains our rolodex of vetted and trusted designers, organized by platform, to help you determine the best visual solutions for your site build.
Design Pairings List
03 / 08
A packed Google Doc filled with our favorite bookmarked resources we use daily. We also touch on AI & how to get it to match your brand voice, helpful headline generators, & more.
Go-To Writing Tools List
04 / 08
Your bread & butter Doc for drafting out your design-ready website copy. Pre-formatted & wireframed in line with the instruction in your Coursebook—and ready for you to go wild with!
Site Map & Copy Draft
05 / 08
A robust checklist PDF with reflection questions for editing your draft like a pro copyeditor. This will become a resource you rely on over & over again - and will greatly improve your ability to write your brand's copy over time.
Editing Sweeps Checklist
06 / 08
Once your copy is done & drafted, we'll encourage you to get some limited, outside feedback and give you the tools to do so in a productive way through this templated email copy and set of guided questions.
Gathering Feedback
07 / 08
When in doubt, refer to this handy PDF resource. It will challenge you to stay on-brand and true to you, not only in your web copy but any other copy or branding decisions you make in your business.
The Brand Filter
08 / 08
ADDED SUPPORT YOU'LL LOVE
3 months, free!
a quarterly copywriting-focused membership
& TECC's perfect pairing
Open Q&A with the CU team
JOIN NOW
Receive extra support and accountability from a tight-knit group of kind, ambitious peers who are inspiring, have high integrity, and are generous with their knowledge
Think of us as your dedicated mentors ready to help you sharpen the skills you’re least confident in and provide helpful feedback on your work
Open Community Chat for accountability & extra support
(3) Group Coaching Calls
Collaborate and learn from your peers and experts on stand-by to weigh in where you might be getting stuck.
(1) Personalized Draft Review
For up to 3 pages of your drafted web copy, complete with feedback & a video walkthrough within 7 days of submission
Discounted add'l Draft Reviews, as desired
save
$197
Option to continue or cancel on a quarterly basis
Want more than 1 draft review per quarter? You got it! We'll send over a discounted direct booking link, not available anywhere else.
Society membership & all benefits renew on a quarterly basis. Unused benefits do not roll over from quarter to quarter.
— VIKRAM
“Omg, this course is so impressive. The Coursebook is SO GOOD - I binge read the entire thing. The blend of teaching + examples + exercises is so well balanced. The [course platform] is so nice and there are such good resources in here too!”
— CAITLIN
“Okay wowww, this is incredible. It’s so much stuff, but you’ve broken it all down beautifully.”
— JEN
“Whoa, this is going to help so many people.”
— PAIGE
“This is incredible! I knew I was going to be impressed, but I cannot believe how detailed it is (I expected nothing less, and I’m blown away simultaneously).”
YOU'LL RECEIVE IMMEDIATE ACCESS TO:
The Investment
ENROLL NOW
• 3 modules of instruction
• 20 total lessons
• 10 supporting videos
• 1 master Coursebook (220+ pages; digitally fillable & printable files)
• (8) additional resources & templates
• Research Scratch Sheet
• Market Research & Testimonial Questions
• Design Pairings List
• Go-To Writing Tools & Tips
• Site Map & Website Copy Draft Doc
• The 8 Editing Sweeps Checklist
• Questions for Gathering Feedback
• The Brand Filter
• 1 interactive course platform to house everything
• 3-month free trial of
The (Non) Copywriter's Society®
• Open Q&A with the CU team
• Open Community Chat
• (3) Group Coaching Calls
• (1) Draft Review, for up to 3 pages of your drafted web copy, complete with feedback & a video walkthrough within 7 days
• Optional discounted add'l Draft Reviews
• Invite to continue at $197/quarter
Enroll Now & Write Website Copy
Like the Pro You Didn’t Have to Hire
$1194
$997
GET 3 months of free access to the society (valued at $197)
Third-party payment plan options are available at check-out as desired.
Member-Drafted Sites
These founders went from feeling overwhelmed by writing their own website copy to confidently launching sites that perfectly articulate their message. With the help of CU Edu, they crafted words that sound professional and true to their brand - words they’re proud to share with the world.
HOW IMPRESSIVE & COMPELLING ARE THESE
HOW IT WORKS
no. 01
Enroll in the Course
Where you’ll learn how to write brand copy like a pro and complete your design-ready website copy draft.
no. 02
Lean on the Society
Complement your learning with 3-months of on-demand support, community, and group coaching inside The (Non) Copywriter’s Society®.
no. 03
Submit Your Draft for Review
Receive expert feedback and suggested edits to have full confidence in the copy you’re about
to publish.
ENROLL NOW
no. 04
Launch Your Site
Implement your final edits, proceed with your design plan, and finally hit publish on a site that looks & sounds as legit as you are.
Get consistent leads from your copy, answer fewer questions on discovery calls, and refine your sales process—
Yep, the results of overhauled & optimized copy extend far beyond simple words on the page.
IMAGINE HOW GOOD IT WILL FEEL TO:
Work on it in bite-sized sections that you can easily return to
No need to sit down and tune into hours worth of video content
A refreshingly unique mixed-media format for multiple learning types
All housed within a clean & intuitive course platform
Plus a one-time college Communications professor with a Master’s in Strategic Communications & an undying appreciation for a good bottle of wine in great company
CU Founder, Brand Strategist, Educator, & Conversion Copywriter
Much like the variety of a wine between vintage years, every founder’s journey is unique. But even still, maybe you can relate to how I felt back in 2016: new to starting a business, confident in my capabilities, and ambitious about learning everything I could to hit the ground running.
The time and effort I spent absorbing information, seeking mentorship, and building relationships truly paid off.
Today, it’s the reason I’m so passionate about keeping accessible copywriting education as a mainstay of Copy Uncorked.
And because I can genuinely attribute our success to our strong industry position and the clear message we’ve carefully honed, both strategically leveraged through well-crafted website copy that brought in our first clients … and the hundreds that followed.
HARPER'S BAZAAR / CONDÉ NAST TRAVELER / BUSINESS INSIDER / ARCHITECTURAL DIGEST / VOGUE
And now, I want the same positive and enduring outcomes for you. The Essential Copy Course™ is the distillation of my years of expertise and experience, bottled up, and ready for you to sip.
So let’s get to it, shall we?
OUR CLIENTS HAVE BEEN SEEN IN:
FOR AMBITIOUS SERVICE-PROVIDERS & ONLINE ENTREPRENEURS ON THE RISE
If you’re predominantly a service-provider, with a personal/founder touch to your brand, you’ll find yourself right at home inside of TECC.
✔️ Brand & Web Designer
✔️ Interior Designer
✔️ Professional Organizer
✔️ Personal Stylist
✔️ Coach / Consultant
✔️ Wedding Planner
✔️ Social Media Manager
✔️ Agency Owner
✔️ Photographer
✔️ Attorney
✔️ HR Expert
✔️ Finance Expert
✔️ Medical Professional
✔️ PR Consultant
✔️ VA / OBM
✔️ Copywriter & Editor
✔️ Aesthetician
✔️ Makeup Artist
✔️ Personal Trainer
✔️ Ad Specialist
✔️ Content Creator
✔️ Educator
✔️ Lifestyle Blogger
✔️ … & more
TECC
is ...
A self-paced, step-by-step guide to writing your web copy
the CU way
tools, templates, and frameworks you can use over & over
A course you’ll actually watch in full because we purposely made the video content so light
TECC NOT ...
is
A typical online course where you need to LISTEN for hours before MAKING tangible progress
generic copywriting advice with little action or implementation strategy
A fast track to sounding cookie cutter or status quo
for service-based entrepreneurs who are ready to find alignment & sell more
For founders who think just a pretty website face is all it takes to bring in sales
Frequently Asked Questions
Complete with the answers you need to make an empowered decision that's right for you.
The Essential Copy Course™ is tailored for ambitious service-providers and online entrepreneurs who are eager to elevate their businesses through high-converting brand messaging and website copywriting. This course is your ticket to crafting impactful copy that resonates and converts.
You’ll receive an email to log-in to our course platform where you’ll gain immediate access to all course content, including supplemental videos, resources & a complete 220+ page Coursebook. This is a course you can work through at your own pace and come back to whenever you’d like!
For as long as it’s around—and we plan for it to be around for a long time. That said, you'll always have access to your copy of the Coursebook, as it's a downloadable PDF for your lifetime personal use. We’ll certainly provide access to any updates to the TECC Coursebook and materials as needed / deemed relevant by our team. While we plan to keep this program accessible for the foreseeable future, please note that certain aspects like video access and platform use are subject to our determination and future changes. We will provide ample notice should any alterations occur.
The Essential Copy Course® guides you through crafting the copy for your essential website pages as a service-provider. That includes: Home, About, Services, Blog, Portfolio, and Contact.
We do not offer refunds for The Essential Copy Course® as it is a digital product, and once accessed, the material cannot be returned. While the course requires commitment and isn’t an instant fix, the attainable outcomes it provides for your brand is well worth the investment. We're here to support you along your copywriting evolution. If you’re looking for deeper guidance, join The (Non) Copywriter’s Society® or get in touch with our team for additional 1:1 support or to share any concerns.
This is a great question! Allow us to provide you with some details to consider as you make your decision. Our 1:1 full brand messaging & website copywriting services book quickly and range from $3750-8K+ USD. That’s a big chunk of change for most brand new business owners.
Only you know your financial situation, but TECC is designed to share our proven process so you can grow your brand with money still in the bank. We simply want your success like that!
We certainly want this to enhance your education as a copywriter, content writer, and/or messaging strategist. That being said, you can’t take the enclosed templates and materials, replicate them as is, and claim them as your own in your work with clients. You can, however, apply the concepts and strategies to your own brand messaging process and deliverables. Visit our Terms & Conditions or get in touch at edu@copyuncorked.com with any questions—we’d love to connect with you!
100%! Aside from getting familiar with the administrative and legal aspects of running a business, we honestly can’t think of a better place for you to get started. Not to mention, there are people who’ve been in business for *years* and still don’t have the foundational messaging components you’ll be developing in this course. So just imagine the leg up it will give you!
Desktop/laptop is always going to provide the best learning experience. However, The Essential Copy Course® provides a PDF Coursebook that is not only printable but also digitally fillable and viewable across all your devices. Our course platform is also available via a mobile app, so you can access it that way as well!
Whether you prefer a dedicated, quiet space for immersive learning or want the flexibility to access the course on the go, we've got you covered for a seamless learning experience.
The Society (aka TNCS) is an on-demand support and social club for entrepreneurs learning the art of copywriting for their business. We created this quarterly membership because, let’s be honest - signing up for a course is easy, but staying accountable and actually finishing your copy is the hard part. TNCS is here to help you keep the momentum going, with expert feedback, live engagement, and supportive accountability to finally take your website copy across the finish line.
You’re always welcome inside TNCS! After your initial 90 days expires, you’ll have the option to extend your membership at the current rate of $197 per quarter. Please note, any unused membership benefits, such as the draft review, do not roll-over - so use it within the timeframe or lose it! This allows us to manage capacity, quality for members like you, and provide that bit of urgency to help you get it done!
We firmly stand behind this course.
Through it, we empower you with the tools, knowledge, and confidence needed to transform your brand’s story into a compelling force.
The Essential Copy Course® is a transformative journey, not an instant solution, but trust us, the outcomes for your brand make the commitment worthwhile. We don’t offer any surefire guarantees because truthfully, this course asks you to show up and put in the work - but we’re guiding you each step of the way.
SAY NO MORE, I’M IN
"I cannot even tell you how excited I was re-designing my site knowing I had all of this incredible, authentic copy to add to it!
ALI, DESIGNER
"This has helped me so much already in getting something started!"
JAZREENA, COACH
"If you prefer a self-paced course as well as enjoy learning to do things in your business for yourself, do it! Copywriting is such an important skill for branding and business that a course like this is so valuable."
"You're going to be so happy with the results! It's fantastic! It's so comprehensive ... it's everything you need and nothing you don't. The videos were succinct, and I appreciate that there wasn't any fluff. A weight off of your shoulders!"
"It's worth it if you are looking for a straightforward course and do well with something that is self-paced. I loved the videos that Kaitlyn provided. They were very straightforward and in-depth. Kaitlyn and her team provide great support. I loved the open Q&A chat and draft review!
"The transformation has been incredible; I recently had a conversation with a dream client who immediately saw the value in my services. This course will equip you with the tools and insights needed to achieve brand clarity, enhance your messaging, and effectively communicate your unique value proposition to resonate deeply with your audience."
— Myla
— Shawna
— Allison
— Jamillah
HERE'S WHAT OUR MEMBERS WOULD SAY TO YOU
STILL ON THE FENCE?
YOU'LL RECEIVE IMMEDIATE ACCESS TO:
The Investment
ENROLL NOW
• 3 modules of instruction
• 20 total lessons
• 10 supporting videos
• 1 master Coursebook (220+ pages; digitally fillable & printable files)
• (8) additional resources & templates
• Research Scratch Sheet
• Market Research & Testimonial Questions
• Design Pairings List
• Go-To Writing Tools & Tips
• Site Map & Website Copy Draft Doc
• The 8 Editing Sweeps Checklist
• Questions for Gathering Feedback
• The Brand Filter
• 1 interactive course platform to house everything
• 3-month free trial of
The (Non) Copywriter's Society®
• Open Q&A with the CU team
• Open Community Chat
• (3) Group Coaching Calls
• (1) Draft Review, for up to 3 pages of your drafted web copy, complete with feedback & a video walkthrough within 7 days
• Optional discounted add'l Draft Reviews
• Invite to continue at $197/quarter
Enroll Now & Write Website Copy
Like the Pro You Didn’t Have to Hire
$1194
$997
GET 3 months of free access to the society (valued at $197)
Third-party payment plan options are available at check-out as desired.