Craft website copy that attracts the high-ticket 1:1 clients you know you're capable of serving
For service-providers & online entrepreneurs on the rise
ENROLL NOW →
INTRODUCING: THE ESSENTIAL COPY COURSE™
TOUGH QUESTIONS & hard truths FOR THE AMBITIOUS FOUNDER
Are you able to express your value in a way that resonates with your ideal prospects?
If you answered no to these questions, you definitely understand what it means for your business...
You’ve found it challenging to land the *right* clients — or you've had to work harder than necessary on sales calls by explaining what you do over & over again.
You compare yourself to others in your space and worry about stagnating, falling behind the competition - or heck, never even catching up.
You’re sick of having your "little business" belittled, but if you’re being honest, your website doesn't represent how legit you
know you are.
And does that expression live on your website, generating consistent demand for your services?
You don’t have to hire a professional copywriter
(or resort to generic AI-produced copy) to book out your services.
You can, in fact, be taught effective brand positioning and messaging principles that enable you to craft a unique value proposition and gain the confidence you need to put yourself out there. You'll finally be able to hit publish on the website you’ve been procrastinating — or TBH, cringing over.
HERE'S THE GOOD NEWS:
The Essential Copy Course is your field guide to high-converting brand messaging & website copywriting if:
NEXT SET →
You’re cautious about spending excessively on your copy at this stage of your business (despite understanding the importance of it) & prefer more cost-effective solutions
You’ve tried solely relying on AI for copywriting but haven’t been able to achieve the desired outcome and are seeking a more human and personable approach
set 01 / 05
You’re entrepreneurial by nature and recently left (or plan to leave) your “traditional” job to pursue your passion & grow your business
You're longing to work with a higher-level client that allows you to best showcase your skills, and honestly, feels more worthwhile of your time
set 02 / 05
You’re growth-minded and constantly seeking ways to expand your business (nailing your messaging being of those ways!)
You want your website to reflect your unique personality & particular offerings
set 03 / 05
You’ve found it challenging to effectively communicate your value proposition without sounding overly promotional or “salesy” or (worst of all!) like everyone else …
You want to establish an authentic, strong, and recognizable brand voice in your space that garners engagement and sets you apart from your competitors
set 04 / 05
You want to put effort into improving your web copy but your time is limited, so efficiency and easy implementation are everything
You want to know your efforts & investments into your website are actually generating results
set 05 / 05
ENROLL NOW →
"I love the sh*t out of your products & approach to copy development. I have learned + accomplished so much."
It's given me a thoughtful structure when I desperately needed help with the overwhelming stream of consciousness I had going, which sounded like a version of, "I'm launching a new business and I have three bazillion ideas I want to communicate to the world and where on this good green earth do I start?!
CALI, LEADERSHIP COACH
"Truly one of the only courses I’ve purchased that's provided soooo much value for such an affordable price."
I was always dying for my workday to end so I could run to watch more lessons and work through the guide. I am 3+ years into my business and have never sat down before and thought about messaging, mission, brand values, etc this in depth before for my own business (even tho I preach this to my clients) so I’m super excited to have this foundation to grow upon.
MICHELLE, DESIGNER
"I’m so proud of my copy & couldn’t wait to show it off."
When I say I rewrote this site, I'm talking a top-to-bottom, written-from-scratch endeavor—and it never, never, would've happened without the course and your guidance. So, seriously, thank you again.
ANN, EDITOR
"For the first time ever I am EXCITED about the copy for my website. It feels like a massive weight has been lifted off my shoulders."
I was exhausted from spending hours being taunted by blank google docs and feeling like nothing I was coming up with was good enough. The course set my business up for a new chapter with a brand message and vision I cannot wait to share with the world.
alex, photographer
This step-by-step, self-paced course was created to help you overcome stagnation, differentiate your brand, gain confidence in your overall message, and create demand for your services — all while doing so within the constraints of a realistic budget.
Clients such as Tonic Site Shop, Born Primitive, Elanaloo, Anni Graham, Molly McCauley, Elevae Visuals, Skin by Blair, Philosophy of Leisure, and more.
By leveraging the CU Way —
We’ve bottled up our techniques into sippable lessons, videos, resources, and a comprehensive 220+ page Coursebook that couldn’t be smoother to follow.
HOW IS THAT POSSIBLE, YOU ASK?
The same 3-phase, proprietary process we’ve used to drive results for our 1:1 clients who have achieved six, seven, & even eight-figure revenues since 2016.
NOW POURING:
APPLYING THE CU WAY
THE ESSENTIAL COPY COURSE™
DISCOVER WHAT’S INSIDE
& Get Your Words Flowing
part 1
Uncork: Research & Discovery
Let’s start by getting clear on why you chose to start a business in the first place. We’ll guide you in establishing your brand + founder story and leveraging that foundation to power your website copy. All without creating a cookie cutter brand voice that feels forced or inauthentic to maintain — and rather, one that excites and inspires you to keep building a business you’re proud of.
part 3
part 2
- Brand Purpose
- Target Audience
- Industry + VOC Research
- Brand Positioning
- Brand Voice
COVERING:
part 1
Pour: Writing & Wireframing
Next, you’ll learn how to structure solid, purposefully built-out web pages with a strategic & SEO-optimized flow that nurtures and converts your readers into clients. And although copy leads design (not the other way around), we understand that as humans, we're often visual in nature which is why we'll help you consider a viable design plan before writing your first headline. From there, you’ll be guided section-by-section and prompt-by-prompt through all the core pages of your service-based website.
part 3
part 2
- Site Navigation
- Design Plan
- SEO 101
- The Home Page
- The About Page
- The Services Page
- + Supporting Pages: Portfolio, Blog, Contact
COVERING:
part 1
Sip: Editing & Refining
Lastly, we’ll delve into the art of editing, a crucial aspect of the writing process.
You'll learn why this step is the secret ingredient to crafting exceptional copy — and how to do it effectively to maximize both personality and conversion.
part 3
part 2
- Editing Sweeps
- Gathering Feedback on Your Site
- The Brand Filter
- Next Steps
COVERING:
Peek Inside the Coursebook
IT'S AS ROBUST AS YOUR FAVORITE CAB SAV
Since TECC is a course on creative & strategic writing, we decided it should be predominantly written.
Further, we didn’t just tell you how to write each page of your site - we actually provided you with intentional prompts, usable templates, and mock copy you can pull from.
We then peppered in video walkthroughs, providing a variety of real-life examples to fill your glass with inspiration.
Each templated example of headline & associated body copy was drafted from scratch by our team, so you can freely customize them as you see fit.
Truthfully, we quite literally wrote as much of it for you as we could.
I'M IN - LET'S DO THIS
This clean & simple Google Sheet gives you a place to dump all of your research, find “sticky copy” & organize it in prep for writing your draft.
01 / 08
Research Scratch Sheet
This Google Doc contains our go-to questions for obtaining powerful testimonials, templated email copy for requesting them, and questions for surveying your audience.
Market Research Guide
02 / 08
This robust Google Sheet contains our rolodex of vetted and trusted designers, organized by platform, to help you determine the best visual solutions for your site build.
Design Pairings List
03 / 08
A packed Google Doc filled with our favorite bookmarked resources we use daily. We also touch on AI & how to get it to match your brand voice, helpful headline generators, & more.
Go-To Writing Tools List
04 / 08
Your bread & butter Doc for drafting out your design-ready website copy. Pre-formatted & wireframed in line with the instruction in your Coursebook—and ready for you to go wild with!
Site Map & Copy Draft
05 / 08
A robust checklist PDF with reflection questions for editing your draft like a pro copyeditor. This will become a resource you rely on over & over again - and will greatly improve your ability to write your brand's copy over time.
Editing Sweeps Checklist
06 / 08
Once your copy is done & drafted, we'll encourage you to get some limited, outside feedback and give you the tools to do so in a productive way through this templated email copy and set of guided questions.
Gathering Feedback
07 / 08
When in doubt, refer to this handy PDF resource. It will challenge you to stay on-brand and true to you, not only in your web copy but any other copy or branding decisions you make in your business.
The Brand Filter
08 / 08
Receive a 1:1 Draft Review
a $450 value, made free, for TECC students
Easy submission when you’re ready
Suggested edits provided within your draft doc
Video walkthrough of our feedback
Delivered back to you within 7 business days
FOR 3 PAGES OF YOUR DRAFTED WEB COPY
Included for a limited time only.
I NEED THIS
Bonus!
YOU'LL RECEIVE IMMEDIATE ACCESS TO:
Payment Plan
ENROLL NOW
best value!
Pay-in-Full
ENROLL NOW
• 3 modules of instruction
• 20 total lessons
• 10 supporting videos
• 1 master Coursebook (220+ pages; digitally fillable & printable files)
• 8 additional resources & templates
(1) Research Scratch Sheet
(2) Market Research & Testimonial Questions
(3) Design Pairings List
(4) Go-To Writing Tools & Tips
(5) Site Map & Website Copy Draft Doc
(6) The 8 Editing Sweeps Checklist
(7) Questions for Gathering Feedback
(8) The Brand Filter
• 1 interactive course platform to house everything
• BONUS! (1) 1:1 Draft Review
For up to 3 pages of your drafted web copy, complete with suggested edits & a video walkthrough within 7 days
Enroll Now & Write Website Copy
Like the Pro You Didn’t Have to Hire
3 Payments of
$292
1 Payment of
$797
— VIKRAM
“Omg, this course is so impressive. The Coursebook is SO GOOD - I binge read the entire thing. The blend of teaching + examples + exercises is so well balanced. The [course platform] is so nice and there are such good resources in here too!”
— CAITLIN
“Okay wowww, this is incredible. It’s so much stuff, but you’ve broken it all down beautifully.”
— JEN
“Whoa, this is going to help so many people.”
— PAIGE
“This is incredible! I knew I was going to be impressed, but I cannot believe how detailed it is (I expected nothing less, and I’m blown away simultaneously).”
Get consistent leads from your copy, answer fewer questions on discovery calls, and refine your sales process—
Yep, the results of overhauled & optimized copy extend far beyond simple words on the page.
IMAGINE HOW GOOD IT WILL FEEL TO:
Work on it in bite-sized sections that you can easily return to
No need to sit down and tune into hours worth of video content
A refreshingly unique mixed-media format for multiple learning types
All housed within a clean & intuitive course platform
HOW IT WORKS
no. 01
Enroll in the Course
Where you’ll learn how to write brand copy like a pro and complete your design-ready website copy draft.
no. 02
Submit Your Draft for Review
It takes less than 5 minutes to do so and you’ll receive your feedback & suggested edits within a record-breaking 7 business day turnaround.
no. 03
Launch Your Site
Implement your final edits, proceed with your design plan, and finally have the confidence to hit publish on a site that looks & sounds as legit as you are.
ENROLL NOW
TECC
is ...
A self-paced, step-by-step guide to writing your web copy
the CU way
tools, templates, and frameworks you can use over & over
A course you’ll actually watch in full because we purposely made the video content so light
TECC NOT ...
is
A typical online course where you need to LISTEN for hours before MAKING tangible progress
generic copywriting advice with little action or implementation strategy
A fast track to sounding cookie cutter or status quo
for service-based entrepreneurs who are ready to find alignment & sell more
For founders who think just a pretty website face is all it takes to bring in sales
Plus a one-time college Communications professor with a Master’s in Strategic Communications & an undying appreciation for a good bottle of wine in great company
CU Founder, Brand Strategist & Conversion Copywriter
Much like how a wine varies between vintage years, no two founder journeys are the same. That said, perhaps you’ve found yourself in a similar place as I was back in 2016. I was new to starting a business, confident in my capabilities, and honestly? Naively ambitious.
Up for the challenge as I was, I found myself down a rabbit hole almost weekly, absorbing as much education, mentorship, and relationship building as I could to hit the ground running.
That time and effort proved to be incredibly worthwhile.
It’s what caused me to decide that accessible copywriting education would always be a part of Copy Uncorked—because I want the same positive and enduring outcomes for you.
I can genuinely attribute a lot of CU’s success to establishing a strong industry position, a clear message, and leveraging well-crafted website copy to bring in our first clients … and the hundreds that followed.
Creating The Essential Copy Course™ was a labor of love — it’s the distillation of my years of expertise and experience, bottled up, and ready for you to sip, now.
With great attention to detail and respect for your time, TECC takes you beyond the basics, providing insights you can only get from years of in-the-field training as a conversion copywriter, not to mention, writing for brand founders at the top of their game.
It’s all been spelled out for you so you can apply said insights and strategies to craft deeply authentic and compelling copy for your business - at a fraction of the cost that comes with complete done-for-you services.
TECC is the leg up you need to sort through the sea of noise, comparison, and overwhelm present within the online world. We’re here to be your trustworthy and knowledgeable guide as you discover a deeply rooted confidence in your overall message — and witness how that confidence leads to growing your business like a grapevine.
So let’s get to it, shall we?
FOR AMBITIOUS SERVICE-PROVIDERS & ONLINE ENTREPRENEURS ON THE RISE
If you’re predominantly a service-provider, with a personal/founder touch to your brand, you’ll find yourself right at home inside of TECC.
✔️ Brand & Web Designer
✔️ Interior Designer
✔️ Professional Organizer
✔️ Personal Stylist
✔️ Coach / Consultant
✔️ Wedding Planner
✔️ Social Media Manager
✔️ Agency Owner
✔️ Photographer
✔️ Attorney
✔️ HR Expert
✔️ Finance Expert
✔️ Medical Professional
✔️ PR Consultant
✔️ VA / OBM
✔️ Copywriter & Editor
✔️ Aesthetician
✔️ Makeup Artist
✔️ Personal Trainer
✔️ Ad Specialist
✔️ Content Creator
✔️ Educator
✔️ Lifestyle Blogger
✔️ … & more
Frequently Asked Questions
Complete with the answers you need to make an empowered decision that's right for you.
The Essential Copy Course™ is tailored for ambitious service-providers and online entrepreneurs who are eager to elevate their businesses through high-converting brand messaging and website copywriting. This course is your ticket to crafting impactful copy that resonates and converts.
You’ll receive an email to log-in to our course platform where you’ll gain immediate access to all course content, including supplemental videos, resources & a complete 220+ page Coursebook. This is a course you can work through at your own pace and come back to whenever you’d like!
For as long as it’s around—and we plan for it to be around for a long time. That said, you'll always have access to your copy of the Coursebook, as it's a downloadable PDF for your lifetime personal use. We’ll certainly provide access to any updates to the TECC Coursebook and materials as needed / deemed relevant by our team. While we plan to keep this program accessible for the foreseeable future, please note that certain aspects like video access and platform use are subject to our determination and future changes. We will provide ample notice should any alterations occur.
The Essential Copy Course™ guides you through crafting the copy for your essential website pages as a service-provider. That includes: Home, About, Services, Blog, Portfolio, and Contact.
We do not offer refunds for The Essential Copy Course™ as it is a digital product, and once accessed, the material cannot be returned. While the course requires commitment and isn’t an instant fix, the attainable outcomes it provides for your brand is well worth the investment. We're here to support you at every step of your copywriting evolution. If you’re looking for deeper guidance, keep an eye out for The (Non) Copywriter’s Society® or get in touch with our team for additional 1:1 support or to share any concerns.
This is a great question! Allow us to provide you with some details to consider as you make your decision. Our 1:1 full brand messaging & website copywriting services book quickly and range from $6K-8K+ USD. That’s a big chunk of change for most brand new business owners.
Only you know your financial situation, but TECC is designed to share our proven process so you can grow your brand with money still in the bank. We simply want your success like that!
We certainly want this to enhance your education as a copywriter, content writer, and/or messaging strategist. That being said, you can’t take the enclosed templates and materials, replicate them as is, and claim them as your own in your work with clients. You can, however, apply the concepts and strategies to your own brand messaging process and deliverables. Visit our Terms & Conditions or get in touch at edu@copyuncorked.com with any questions—we’d love to connect with you!
100%! Aside from getting familiar with the administrative and legal aspects of running a business, we honestly can’t think of a better place for you to get started. Not to mention, there are people who’ve been in business for *years* and still don’t have the foundational messaging components you’ll be developing in this course. So just imagine the leg up it will give you!
Desktop/laptop is always going to provide the best learning experience. However, The Essential Copy Course™ provides a PDF Coursebook that is not only printable but also digitally fillable and viewable across all your devices. Our course platform is also available via a mobile app, so you can access it that way as well!
Whether you prefer a dedicated, quiet space for immersive learning or want the flexibility to access the course on the go, we've got you covered for a seamless learning experience.
We firmly stand behind this course.
Through it, we empower you with the tools, knowledge, and confidence needed to transform your brand’s story into a compelling force.
The Essential Copy Course™ is a transformative journey, not an instant solution, but trust us, the outcomes for your brand make the commitment worthwhile. We don’t offer any surefire guarantees because truthfully, this course asks you to show up and put in the work - but we’re guiding you each step of the way.
SAY NO MORE, I’M IN
"I cannot even tell you how excited I was re-designing my site knowing I had all of this incredible, authentic copy to add to it!
ALI, DESIGNER
"This has helped me so much already in getting something started!"
JAZREENA, COACH
YOU'LL RECEIVE IMMEDIATE ACCESS TO:
Payment Plan
ENROLL NOW
best value!
Pay-in-Full
ENROLL NOW
• 3 modules of instruction
• 20 total lessons
• 10 supporting videos
• 1 master Coursebook (220+ pages; digitally fillable & printable files)
• 8 additional resources & templates
(1) Research Scratch Sheet
(2) Market Research & Testimonial Questions
(3) Design Pairings List
(4) Go-To Writing Tools & Tips
(5) Site Map & Website Copy Draft Doc
(6) The 8 Editing Sweeps Checklist
(7) Questions for Gathering Feedback
(8) The Brand Filter
• 1 interactive course platform to house everything
• BONUS! (1) 1:1 Draft Review
For up to 3 pages of your drafted web copy, complete with suggested edits & a video walkthrough within 7 days
Enroll Now & Write Website Copy
Like the Pro You Didn’t Have to Hire
3 Payments of
$292
1 Payment of