The Essential
Copy Course®
Gain the tools to craft your standout brand message and claim your space in your industry. No more second guessing and no more cringing at words that sound just like everyone else. Here, you'll learn how to fill your website with compelling, personality-driven copy that represents the real you and attracts the right people.
220+ page Coursebook
20 total lessons
10 supporting videos
8 resources/templates
3 core modules
Invite to the Society
FOR rising online entrepreneurs & AMBITIOUS service proVIDERS
Go From Website Copy Overwhelm
to Overflowing with Confidence
You’ve tried it all. Staring at a blank page until the blinking cursor feels personal. Tinkering with AI to get a starting point, and collecting a patchwork of ideas that seem promising at first. But then the overwhelm sets in: What do you keep? What do you cut? How does it all fit together to actually work?
Your coffee is no longer strong enough to combat the creative block, so you walk away, promising you’ll “figure it out later.” But later never comes. And in the meantime, your dream clients are landing on your site (or lack thereof) and leaving just as fast—because it’s not saying what it needs to. 😫
Take a Deep Breath & Picture This Instead:
Opening your website and thinking, “This sounds like me—no waitttt, this sounds like the best version of me.” 😏
A services page so clear and compelling, your inquiries triple because people know exactly why you’re the one for the job.
The confidence to sit down and write, knowing the right words—and the right structure—are already mapped out for you.
Knowing exactly what to say in your emails, Instagram captions, and proposals—without second-guessing every word.
The Essential Copy Course® doesn’t just teach you how to craft your messaging & website copy; it gives you the tools to articulate your value in a way that feels magnetic. You’ll go from feeling like an undervalued service-provider to the go-to pro everyone’s talking about.
APPLYING THE CU WAY
Part 1: Uncork
- Brand Purpose
- Target Audience
- Market Research
- Brand Positioning
- Brand Voice
Part 2: Pour
- Site Navigation
- Design Plan
- SEO 101
- Core Pages: Home, About, Services
- Supporting Pages: Portfolio, Blog, Contact
Part 3: Sip
- Editing Sweeps
- Gathering Feedback on Your Site
- The Brand Filter
- Next Steps
Effortlessly track your progress, take notes, and revisit lessons whenever you need—whether you prefer working on-screen or on paper.
digitally- FILLABLE & PRINT-READY
COURSEBOOK
From your homepage to your services page, these customizable templates take the guesswork out of writing, so you can start strong and finish fast.
PLUG & PLAY TEMPLATES FOR EVERY PAGE
Practical examples and ready-to-use swipe files are seamlessly woven into the course, helping you bridge the gap between learning and applying what you’ve learned.
RESOURCES, SWIPES & REAL LIFE EXAMPLES in every lesson
Also Serving: These Must-Haves
The Research Scratch Sheet
The Market Research Guide
The Design Pairings List
Our Go-To Writing Tools (+ AI Tips)
Site Map & Website Copywriting Template
Editing Sweeps Checklist
The Guide to Gathering Feedback
✓
✓
✓
✓
✓
✓
✓
The Brand Filter
✓
"The prompts were fantastic & unexpected. The content exceeded my expectations!"
— SHAWNA
"They made it simple, straightforward, and really easy to understand."
— ALLISON
NOW POURING
THE ESSENTIAL COPY COURSE®
Your field guide to high-converting brand messaging & website copy
TECC IS RIGHT FOR YOU IF ...
You want your website to go to work for you.
That means doing most - if not all - of the selling while you're tending to whatever else needs your attention.
You want an affordable solution with results.
Professional, done-for-you copy comes with a price tag. But it's also not something you can afford to wait on. Now, you don't have to.
You need more than generic AI outputs.
ChatGPT can be a powerful writing assistant, but you also need structure, strategy, and to weave in your story.
You want your brand & voice to stand out.
Learn how to showcase your personality through website copy that finally feels authentic and true to who you are.
Pre-Written Templates
For literally every section & page of your site to pull from.
Examples via Video
Providing ample IRL inspiration & visual reference.
Guided Exercises
For extracting your story, style & differentiators.
Strategic Page Frameworks
Telling you what to include on each page & how to mix it up.
The (Non) Copywriter's Society®
WITH OPTIONAL SUPPORT YOU'LL LOVE THROUGH
This quarterly copywriting-focused membership
is TECC's perfect pairing.
Open Q&A Chat Thread
Think of Kaitlyn as your dedicated mentor ready to help you sharpen the skills you’re not as confident in and provide helpful feedback when you feel stuck.
Monthly Coaching Calls
Listen in and learn from others — or hop in the hot seat for dedicated consulting around your messaging, copy, offers, pricing strategy, client experience, and more.
A Professional
Review of Your Draft
Yep! Kaitlyn will dig into your Doc, providing feedback for up to 3 pages of your drafted web copy. Complete with suggested edits & a video walkthrough within just 7 days of submission.
Exclusive invite at $197/quarter
If deepening the level of hands-on support feels like the right fit for you, you'll be invited to join the Society after enrolling in TECC.
For Ambitious Service-Providers &
Online Entrepreneurs On the Rise
If you’re predominantly a service-provider, with a personal/founder touch to your brand, you’ll find yourself right at home.
✔️ Brand & Web Designer
✔️ Interior Designer
✔️ Professional Organizer
✔️ Personal Stylist
✔️ Coach / Consultant
✔️ Wedding Planner
✔️ Social Media Manager
✔️ Agency Owner
✔️ Photographer
✔️ Attorney
✔️ HR Expert
✔️ Finance Expert
✔️ Medical Professional
✔️ PR Consultant
✔️ VA / OBM
✔️ Copywriter & Editor
✔️ Aesthetician
✔️ Makeup Artist
✔️ Personal Trainer
✔️ Ad Specialist
✔️ Content Creator
✔️ Educator
✔️ Lifestyle Blogger
✔️ … & more
TECC
is
A self-paced, step-by-step guide to writing your web copY the CU way
tools, templates, and frameworks you can use over & over
A course you’ll actually watch in full because the video content is purposeful & without fluff
TECC NOT
is
A typical online course where you need to LISTEN for hours before MAKING tangible progress
generic copywriting advice with little action or implementation strategy
A fast track to sounding cookie cutter or status quo
for service-based entrepreneurs who are ready to find alignment & sell more
For founders who think just a pretty website face is all it takes to bring in sales
Create irresistible messaging & website copy to attract the high-caliber clients you know you're capable of serving.
Imagine how good it will feel to get consistent leads because of your copy, answer fewer questions on discovery calls, and even refine your sales process—all because the results of overhauled & optimized copy extend far beyond simple words on the page.
What Smart Business Owners Like You Are Saying:
"I really love the hands on approach they took with their step-by-step guide."
The Essential Copy Course® is fantastic! It's perfect for beginners and DIYer's! They give you practical examples and actionable steps on how to get your copy where you want it to be.
"They really thought of everything you need to create amazing copy."
This course elevated my copy plus my thought process and the way I view my business & marketing. It made me feel excited about writing copy & being able to verbalize what I do & how I help people.
"CU helped me totally revamp my website through their course."
As a dietitcian I have never received any education when it comes to SEO, marketing, or creating copy. I was able to learn so much valuable information through the course!
"This course is exactly what I needed. — it's a. brand. changer."
It's more than copywriting, it's more than developing a few "on-brand" blurbs. It helps completely restructure & rework your brand from the ground UP.
"For the first time ever I'm *excited* about the copy for my website. "
I was exhausted from spending hours being taunted by blank google docs and feeling like nothing I was coming up with was good enough. The course set my business up for a new chapter with a brand message and vision I cannot wait to share with the world.
You’ll receive an email to log-in to our course platform where you’ll gain immediate access to all course content, including supplemental videos, resources & a complete 220+ page Coursebook. This is a course you can work through at your own pace and come back to whenever you’d like!
For as long as it’s around—and we plan for it to be around for a long time. That said, you'll always have access to your copy of the Coursebook, as it's a downloadable PDF for your lifetime personal use. We’ll certainly provide access to any updates to the TECC Coursebook and materials as needed / deemed relevant by our team. While we plan to keep this program accessible for the foreseeable future, please note that certain aspects like video access and platform use are subject to our determination and future changes. We will provide ample notice should any alterations occur.
The Essential Copy Course® guides you through crafting the copy for your essential website pages as a service-provider. That includes: Home, About, Services, Blog, Portfolio, and Contact.
We do not offer refunds for The Essential Copy Course® as it is a digital product, and once accessed, the material cannot be returned. While the course requires commitment and isn’t an instant fix, the attainable outcomes it provides for your brand is well worth the investment. We're here to support you along your copywriting evolution. If you’re looking for deeper guidance, join The (Non) Copywriter’s Society® or get in touch with our team for additional 1:1 support or to share any concerns.
Great question! You'll have the option to do so immediately after you enroll in TECC or at any time while it's available here.
IN CASE YOU'RE WONDERING:
What if it Doesn't Work for Me?
We get it—investing in a course feels like a leap. But here’s the thing: you’re not starting from scratch, and you’re not doing this alone. TECC was designed with entrepreneurs like you in mind—those who want their website to work as hard as they do, but don’t know where to start.
Not a copywriter? Perfect. TECC meets you where you are and walks you through every step with simple, actionable guidance.
Don’t think you’re great with words? That’s why we provide swipe files, templates, and proven frameworks to take the guesswork out of it.
Worried it won’t stick? You’ll have access for the lifetime of the course and the Coursebook is a downloadable file for keeps — so you can revisit and refine your copy as your business grows.
Your doubts are valid. But so is your potential. And we’re here to help you realize it.
Better question - what if it does?
With TECC, You’re Not Just Buying Another Course.
Sure, you could grab a freebie or download a $27 mini-course.
But The Essential Copy Course® is like choosing between a quick snack and a thoughtfully-prepared meal: one gets you by; the other sustains & transforms you. TECC gives you what cheaper options can’t—a proven, step-by-step framework that makes writing clear, compelling copy feel simple & doable. Your business isn’t basic—so why settle for basic copywriting education?
You’re investing in your business’s foundation—the words that will attract clients, communicate your value, and help you scale.
YOU'LL RECEIVE IMMEDIATE ACCESS TO:
3 modules of instruction
20 total lessons
10 supporting videos
1 robust Coursebook (220+ pages; digitally fillable & printable files)
(8) additional resources & templates
• Research Scratch Sheet
• Market Research & Testimonial Questions
• Design Pairings List
• Go-To Writing Tools & Tips
• Site Map & Website Copy Draft Doc
• The 8 Editing Sweeps Checklist
• Questions for Gathering Feedback
• The Brand Filter
1 interactive course platform to house everything
Invite to the The (Non) Copywriter's Society® ($197/qtr)
