220+ page Coursebook
20 total lessons
10 supporting videos
8 resources/templates
3 core modules
Invite to the Society
FOR rising online entrepreneurs & AMBITIOUS service proVIDERS
Opening your website and thinking, “This sounds like me—no waitttt, this sounds like the best version of me.” 😏
A services page so clear and compelling, your inquiries triple because people know exactly why you’re the one for the job.
The confidence to sit down and write, knowing the right words—and the right structure—are already mapped out for you.
Knowing exactly what to say in your emails, Instagram captions, and proposals—without second-guessing every word.
The Essential Copy Course® doesn’t just teach you how to craft your messaging & website copy; it gives you the tools to articulate your value in a way that feels magnetic. You’ll go from feeling like an undervalued service-provider to the go-to pro everyone’s talking about.
APPLYING THE CU WAY
- Brand Purpose
- Target Audience
- Market Research
- Brand Positioning
- Brand Voice
digitally- FILLABLE & PRINT-READY
COURSEBOOK
From your homepage to your services page, these customizable templates take the guesswork out of writing, so you can start strong and finish fast.
PLUG & PLAY TEMPLATES FOR EVERY PAGE
Practical examples and ready-to-use swipe files are seamlessly woven into the course, helping you bridge the gap between learning and applying what you’ve learned.
RESOURCES, SWIPES & REAL LIFE EXAMPLES in every lesson
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The Brand Filter
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"They made it simple, straightforward, and really easy to understand."
— ALLISON
NOW POURING
THE ESSENTIAL COPY COURSE®
Your field guide to high-converting brand messaging & website copy
The (Non) Copywriter's Society®
WITH OPTIONAL SUPPORT YOU'LL LOVE THROUGH
A Professional
Review of Your Draft
Yep! Kaitlyn will dig into your Doc, providing feedback for up to 3 pages of your drafted web copy. Complete with suggested edits & a video walkthrough within just 7 days of submission.
Exclusive invite at $197/quarter
If deepening the level of hands-on support feels like the right fit for you, you'll be invited to join the Society after enrolling in TECC.
If you’re predominantly a service-provider, with a personal/founder touch to your brand, you’ll find yourself right at home.
✔️ Brand & Web Designer
✔️ Interior Designer
✔️ Professional Organizer
✔️ Personal Stylist
✔️ Coach / Consultant
✔️ Wedding Planner
✔️ Social Media Manager
✔️ Agency Owner
✔️ Photographer
✔️ Attorney
✔️ HR Expert
✔️ Finance Expert
✔️ Medical Professional
✔️ PR Consultant
✔️ VA / OBM
✔️ Copywriter & Editor
✔️ Aesthetician
✔️ Makeup Artist
✔️ Personal Trainer
✔️ Ad Specialist
✔️ Content Creator
✔️ Educator
✔️ Lifestyle Blogger
✔️ … & more
TECC
A self-paced, step-by-step guide to writing your web copY the CU way
tools, templates, and frameworks you can use over & over
A course you’ll actually watch in full because the video content is purposeful & without fluff
TECC NOT
A typical online course where you need to LISTEN for hours before MAKING tangible progress
generic copywriting advice with little action or implementation strategy
A fast track to sounding cookie cutter or status quo
for service-based entrepreneurs who are ready to find alignment & sell more
For founders who think just a pretty website face is all it takes to bring in sales
Imagine how good it will feel to get consistent leads because of your copy, answer fewer questions on discovery calls, and even refine your sales process—all because the results of overhauled & optimized copy extend far beyond simple words on the page.
"I really love the hands on approach they took with their step-by-step guide."
The Essential Copy Course® is fantastic! It's perfect for beginners and DIYer's! They give you practical examples and actionable steps on how to get your copy where you want it to be.
"They really thought of everything you need to create amazing copy."
This course elevated my copy plus my thought process and the way I view my business & marketing. It made me feel excited about writing copy & being able to verbalize what I do & how I help people.
"CU helped me totally revamp my website through their course."
As a dietitcian I have never received any education when it comes to SEO, marketing, or creating copy. I was able to learn so much valuable information through the course!
"This course is exactly what I needed. — it's a. brand. changer."
It's more than copywriting, it's more than developing a few "on-brand" blurbs. It helps completely restructure & rework your brand from the ground UP.
"For the first time ever I'm *excited* about the copy for my website. "
I was exhausted from spending hours being taunted by blank google docs and feeling like nothing I was coming up with was good enough. The course set my business up for a new chapter with a brand message and vision I cannot wait to share with the world.
You’ll receive an email to log-in to our course platform where you’ll gain immediate access to all course content, including supplemental videos, resources & a complete 220+ page Coursebook. This is a course you can work through at your own pace and come back to whenever you’d like!
For as long as it’s around—and we plan for it to be around for a long time. That said, you'll always have access to your copy of the Coursebook, as it's a downloadable PDF for your lifetime personal use. We’ll certainly provide access to any updates to the TECC Coursebook and materials as needed / deemed relevant by our team. While we plan to keep this program accessible for the foreseeable future, please note that certain aspects like video access and platform use are subject to our determination and future changes. We will provide ample notice should any alterations occur.
The Essential Copy Course® guides you through crafting the copy for your essential website pages as a service-provider. That includes: Home, About, Services, Blog, Portfolio, and Contact.
We do not offer refunds for The Essential Copy Course® as it is a digital product, and once accessed, the material cannot be returned. While the course requires commitment and isn’t an instant fix, the attainable outcomes it provides for your brand is well worth the investment. We're here to support you along your copywriting evolution. If you’re looking for deeper guidance, join The (Non) Copywriter’s Society® or get in touch with our team for additional 1:1 support or to share any concerns.
Great question! You'll have the option to do so immediately after you enroll in TECC or at any time while it's available here.
IN CASE YOU'RE WONDERING:
What if it Doesn't Work for Me?
Better question - what if it does?
YOU'LL RECEIVE IMMEDIATE ACCESS TO:
3 modules of instruction
20 total lessons
10 supporting videos
1 robust Coursebook (220+ pages; digitally fillable & printable files)
(8) additional resources & templates
• Research Scratch Sheet
• Market Research & Testimonial Questions
• Design Pairings List
• Go-To Writing Tools & Tips
• Site Map & Website Copy Draft Doc
• The 8 Editing Sweeps Checklist
• Questions for Gathering Feedback
• The Brand Filter
1 interactive course platform to house everything
Invite to the The (Non) Copywriter's Society® ($197/qtr)
