FILED UNDER: CORE STUDY
The Essential
Copy Course
your field guide to high-converting
brand messaging & website copywriting
get your words flowing →
™
FOR EMERGING & SEASONED ENTREPRENEURS
You don’t have to be a professional copywriter to sell your services like one.
Not everyone feels like a natural wordsmith, and that's okay. What’s not okay? When feeling like you’re not a seasoned writer holds you back from showcasing your brand’s true essence–and from making sales.
Here's the thing: The Essential Copy Course doesn’t teach you how to write; it empowers you to confidently elevate your brand's narrative so you can let your words effortlessly do the selling for you.
Struggling to articulate how your brand is different from the sea of others in your space
Not connecting with your audience due to lackluster, uninspiring website copy
Overwhelmed by the task of translating your brand's essence into compelling, engaging messaging
Since you're here, you're more than likely ...
All you know for sure is when you look at your blank doc, the cursor is taunting and you think:
where the heck do I start?
We intentionally crafted this course so you can…
Learn from a clear, couldn’t-be-easier to follow process that walks you through each step of writing conversion-driven copy for your website
Write copy that finally reflects the real value of your business - and even grows your own confidence & enthusiasm for it
Move forward in your business knowing how to convey all the ideas in your head in a cohesive, sales-driving way
BEFORE YOU LOSE HOPE, START HERE—
With the online business world growing faster than our list of favorite wine recs, strategic and purposeful copy HAS TO be a cornerstone of any successful brand. Our question for you is, are you up for the task with us behind you?
WHAT MAKES The ESSENTIAL COPY COURSE SO Essential?
+ Finally uncover your brand’s distinct voice (yes, you have one!)
+ Breath life into your website with strategic and captivating words
+ Feel confident that you’re not missing any opportunities for connection & conversion
IMAGINE IF YOU COULD:
"I love the sh*t out of your products & approach to copy development. I have learned + accomplished so much."
It's given me a thoughtful structure when I desperately needed help with the overwhelming stream of consciousness I had going, which sounded like a version of, "I'm launching a new business and I have three bazillion ideas I want to communicate to the world and where on this good green earth do I start?!
CALI, LEADERSHIP COACH
"Truly one of the only courses I’ve purchased that's provided soooo much value for such an affordable price."
I was always dying for my workday to end so I could run to watch more lessons and work through the guide. I am 3+ years into my business and have never sat down before and thought about messaging, mission, brand values, etc this in depth before for my own business (even tho I preach this to my clients) so I’m super excited to have this foundation to grow upon.
MICHELLE, DESIGNER
PRAISE FOR OUR COURSES
Get compliments & consistent leads from your copy — knowing you're the one who wrote it.
Your brand's story is the heart of your business. Trust us - we’ve written hundreds of messaging guides & websites – it’s not something we take lightly here at CU.
A well-crafted narrative (coupled with smart site design) ensures your message not only stands out but deeply resonates, leaving a lasting impact on your audience. And that’s exactly what The Essential Copy Course™ helps you walk away with.
It's everything you need to write your own copy, The CU Way—our unique blend of approaches, philosophies, processes, and techniques to effectively drive results for your business.
WHAT’S INSIDE
Bite-sized & buildable lessons, videos, resources &
a complete 220+ page Coursebook
part 1
Uncork: Research & Discovery
Grab your favorite vino as we start by getting clear on why you’re here. Not just ‘here’, as in investing in your hard-earned brand, but why you chose to fire up shop and start a business in the first place.
Our prompts will guide you in establishing your brand story and leveraging that foundation to power and give purpose to your website copy. You’ll learn how *not* to create a brand voice that feels forced or inauthentic to maintain. And instead, exactly how to create a brand voice that’s authentic to you and therefore, second nature to maintain.
part 3
part 2
part 1
part 2
Pour: Writing & Wireframing
Time to get things flowing as you learn how to structure solid, purposefully built-out web pages with a strategic (and SEO-optimized!) flow that nurtures and converts your readers into clients.
And while we’re firm on the belief that copy leads design - and not the other way around, we understand that most of us are visual in nature. Which is why in TECC we instruct you to review the overall site structure and design plan before writing your first headline.
Within this course, we’re walking you through step-by-step and prompt-by-prompt, the following pages: Home, About, Services, Supporting Pages (Blog, Portfolio, Contact).
part 3
part 1
part 2
part 3
Sip: Editing & Refining
Continue sipping as we delve into the art of editing, a crucial aspect of the writing process. We'll show you why this step is the secret ingredient in crafting exceptional copy.
You’ll learn the significance of taking a step back, savoring your accomplishments, and fine-tuning your work to perfection.
Resources & Course Materials
Research Scratch Sheet
This clean & simple Google Sheet gives you a place to dump
all of your research, find sticky copy & organize it in
prep for writing your draft.
Market Research Guide
This Google Doc contains our go-to questions for obtaining powerful testimonials, along with canned email copy for requesting them, and questions for surveying your audience.
Design Pairings List
This robust Google Sheet contains our rolodex of vetted and trusted designers, organized by platform, to help you determine the best visual solutions for your site build.
Go-To Writing Tools List
A packed Google Doc filled with our favorite bookmarked resources we use on the daily. We also touch on AI and how to get it to match your brand voice, helpful headline generators, and more.
IN ADDITION TO YOUR COURSEBOOK, YOU'LL ALSO FIND THESE
Site Map & Web Copy Draft
This is your bread & butter Doc for drafting out your design-ready website copy. It's pre-formatted & wireframed in line with the instruction in your Coursebook—and ready for you to go wild with!
Editing Sweeps Checklist
A robust checklist PDF with reflection questions for editing your draft like a pro copyeditor. This will become a resource you rely on over & over again - and will greatly improve your ability to write your brand's copy over time.
Gathering Feedback
Once your copy is done & drafted, we'll encourage you to get some limited, outside feedback and give you the tools to do so in a productive way through this canned email copy and set of guided questions.
The Brand Filter
When in doubt, refer to this handy PDF resource. It will challenge you to stay on-brand and true to you, not only in your web copy but any other copy or branding decision
you make in your business.
choose your path
The complete course
3 modules of instruction
20 total lessons
10 supporting videos
1 master coursebook (220+ pages; digitally fillable and printable)
LET’S TALK INVESTMENT
$997
8 additional resources & templates
• (1) Research Scratch Sheet, (2) Market Research & Testimonial Questions, (3) Design Pairings, (4) Go-To Writing Tools, Tips & Tricks, (5) Site Map & Website Copy Draft Doc, (6) The 8 Editing Sweeps Checklist, (7) Guided Questions for Gathering Feedback, (8) The Brand Filter
ENROLL NOW →
investment • investment • INVESTMENT • INVESTMENT • INVESTMENT • INVESTMENT • INVESTMENT • INVESTMENT • INVESTMENT • INVESTMENT •
1 interactive course platform to house everything
^Click to see available payment plans
Work on it in bite-sized sections that you can easily return to
No need to sit down and tune into hours worth of video content - it’s all spelled out for you
The perfect mix of written educational content, focused prompts, charts, figures, templates, and examples
All organized and housed within a clean & intuitive course platform
A FEW REASONS YOU’LL LOVE
THE ESSENTIAL COPY COURSE
"So it’s as close to hiring you to write my website copy as it gets?" Yeah – essentially.
™
Because we'd never leave you hanging on the vine
TECC’s perfect pairing, this 3-month group support program is where emerging entrepreneurs go to get their words flowing, get stuff done, receive personalized draft reviews, maybe a few wine recs, and gain the confidence to get on your way.
DETAILS + waitlist →
™
So, HOW WOULD
it FEEL to:
Get serious about using your website as a profit powerhouse, not just a pretty web page
Unveil a distinctive and cohesive brand voice that sets you apart in the online space
Have a clear map for (re)discovering and (re)aligning with your business’s ‘why’
Receive leads from ideal clients simply because your copy spoke to and resonated with them
Feel much more confident when writing for your brand (and save on outsourcing for it)
"I'm so proud of [my copy] and couldn't wait to show it off."
When I say I rewrote this site, I'm talking a top-to-bottom, written-from-scratch endeavor—and it never, never, would've happened without the course and your guidance. So, seriously, thank you again.
- ANN, EDITOR
"For the first time ever, I'm excited about the copy for my website. It feels like a massive weight has been lifted off my shoulders."
[Before starting the program I felt] frustrated and heartbroken. I was exhausted from spending hours being taunted by blank Google Docs and feeling like nothing I was coming up with was good enough. The course has set my business up for a new chapter with a brand identity and vision which I cannot wait to share with the world.
- ALEXANDRA, PHOTOGRAPHER
HOW IT WORKS
no. 01
Enroll in the Course
Where you’ll learn how to write brand copy like a pro and complete your design-ready website copy draft.
no. 02
Join the Society
Where you’ll receive continued support from the CU team as you write your copy while cultivating relationships with fellow creative entrepreneurs.
no. 03
Be the Editor-in Chief of Your Brand
Finally have the confidence and clarity to write copy that communicates your passion while furthering
your business goals & expansion.
A self-paced, step-by-step guide to writing your web copy
the CU way
An integral foundation equipping you with tools, templates, and frameworks you can use over & over
A program designed for service-based entrepreneurs who are ready to find alignment & sell more
A course you’ll actually watch in full (!) because we purposely made the video content so light
Your typical online course where you need to sit learning for hours first vs. working as you go
Drawn-out, generic copywriting advice or theory with little action or implementation strategy
Enroll Now →
For founders who think just a pretty website face is all it takes to bring in sales
A fast track to sounding cookie cutter or status quo
Armed with a Master's in Strategic Communications, KP’s journey in crafting impactful brand messages spans from writing training materials for her university to serving as the Brand Manager of an ad agency, to a one-time professor teaching a college communications course. Kaitlyn has honed her instructional skills to create a curriculum that not only distills the essence of Copy Uncorked's approach but empowers you to wield the power of strategic copywriting for your own business.
Having now created 9 total digital products and working with over 200 businesses since 2016, Kaitlyn's persistent passion is to demystify copywriting, infusing it with the hospitable and experiential ethos that sets Copy Uncorked apart. Just as fine wine ages to perfection, Kaitlyn's expertise has matured to guide you through a transformative journey in The Essential Copy Course™. She's crafted the CU Way, trained our talented collective of writers in it, and now—we're teaching it to you.
TECC IS RIGHT FOR YOU IF…
You're a brand founder ready to use words to capture your audience's attention and interest
You’re not a ‘bad’ writer but you need help with strategy & finesse
You’re an online business owner who’s confident in your work, but not so confident in how you write about it
You’re often long-winded and don’t know what to keep vs. scratch - and wish you had a solid structure to keep it all in check
You wish there was a more affordable way to achieve pro-level copy because a mid-four figure investment for copywriting services just isn't in the cards right now
You like working at your own pace, but also don't want it to take forever - you need a guide that moves you along efficiently & effectively
You’re predominantly a service-provider, creative, coach, educator, etc. with some element of a personal touch to your brand
You have a hard time “selling” yourself - but know you need to find a way to do it (just without the ick factor, please!)
THIS full-bodied COURSE is RIPE with VALUE, SOPHISTICATED & ROBUST, like your FAVE CAB.
WHO IS THE ESSENTIAL COPY COURSE™ FOR?
The Essential Copy Course™ is tailored for both emerging and seasoned entrepreneurs (predominantly service-providers) who are eager to elevate their businesses through high-converting brand messaging and website copywriting. Whether you're just starting out or seeking to refine your established venture, this course is your ticket to crafting impactful copy that resonates and converts.
WHAT HAPPENS AFTER I ENROLL?
You’ll receive an email to log-in to our course platform where you’ll gain immediate access to all bite-sized & buildable lessons, videos, resources & your complete 220+ page Coursebook. This is a course you can work through at your own pace and come back to whenever you’d like!
HOW LONG WILL I HAVE ACCESS TO THE COURSE?
For as long as it’s around—and we plan for it to be around for a long time.You'll always have access to your copy of the Coursebook, as it's a downloadable PDF for your lifetime personal use. We’ll certainly provide access to any updates to the TECC Coursebook and video materials as needed / deemed relevant by our team. That said — while we plan to keep this program accessible for the foreseeable future, please note that certain aspects like video access and platform use are subject to our determination and future changes. We will provide ample notice should any alterations occur.
WHICH PAGES WILL TECC HELP ME WRITE FOR MY WEBSITE?
The Essential Copy Course™ guides you through crafting the copy for essential website pages, including Home, About, Services, and Supporting Pages (Blog, Portfolio, Contact). Don't have a Blog or Portfolio? You can certainly turn those into a Podcast page, Media page, you name it. Beyond these foundational pages, you'll gain the strategic tools to articulate your brand messaging on various channels and future pages.
DO YOU OFFER ANY REFUNDS?
We do not offer refunds for The Essential Copy Course™ as it's a digital product, and once purchased, the material cannot be returned. While the course requires commitment and isn’t an instant fix, the attainable outcomes it provides for your brand is well worth the investment. We don't provide guarantees, but we assure you that we're here to support you at every step of your copywriting evolution. If you’re looking for more hands-on and personalized support, we’d love to have you over in the Society!
AM I BETTER OFF ENROLLING IN TECC OR WORKING WITH YOU 1X1?
This is a great question! Allow us to provide you with some details to consider as you make your decision. Our 1x1, full brand messaging & website copywriting services book quickly and begin at $8K USD. That’s a big chunk of change for most brand new business owners. So it’s up to you. Would you rather get 2-3 months of deep, highly attentive 1x1 service at that price point, or complete this guided course work and DIY implementation for a fraction of the investment?
Only you know your bank account and your revenue goals, but TECC is designed to share our proven process so you can grow your brand with money still in the bank. We simply want your success like that!
I’M A COPYWRITER - CAN I ADOPT THIS PROCESS FOR MY OWN CLIENTS?
IS THIS COURSE AVAILABLE ON THE GO?
Yes and no. We certainly want this to enhance your education as a copywriter, content writer, and/or messaging strategist. That being said, you can’t take the enclosed templates and materials, replicate them as is, and claim them as your own in your work with clients. You can, however, apply the concepts and strategies to your own processes and deliverables. Visit our Terms & Conditions or get in touch at hello@copyuncorked.com with any questions—we don’t bite!
Absolutely! The Essential Copy Course™ provides a PDF coursebook that is not only printable but also fillable and viewable across all your devices. Our course + Society platform also has a mobile app. Whether you prefer a dedicated, quiet space for immersive learning or want the flexibility to access the course on the go, we've got you covered for a seamless learning experience.
X CLOSE FAQS
We firmly stand behind this course.
Through it, we empower you with the tools, knowledge, and confidence needed to transform your brand’s story into a compelling force.
The Essential Copy Course™ is a transformative journey, not an instant solution, but trust us, the outcomes for your brand make the commitment worthwhile. We don’t offer any surefire guarantees because truthfully, this course asks you to show up and put in the work - but we’re guiding you each step of the way.
SAY NO MORE, I’M IN →
"I cannot even tell you how excited I was re-designing my site knowing I had all of this incredible, authentic copy to add to it!
ALI, DESIGNER
"This has helped me so much already in getting something started!"
JAZREENA, COACH
Here’s the deal: While our talented team of writers would swoon over bringing your brand to life, our waitlist is getting longer than the vineyard rows in Napa. So while we might not be penning your fresh new site ourselves, what we can do is show you precisely how we’d tackle it, the CU way.
If it feels like TECC is the next best thing to CU writing your site…it is.
AND CONSIDERING IT’S SAVING YOU THOUSANDS OF DOLLARS —WHO'S TO SAY IT'S NOT...EVEN BETTER?
choose your path
The complete course
3 modules of instruction
20 total lessons
10 supporting videos
1 master coursebook (220+ pages; digitally fillable and printable)
LET’S TALK INVESTMENT
$997
8 additional resources & templates
• (1) Research Scratch Sheet, (2) Market Research & Testimonial Questions, (3) Design Pairings, (4) Go-To Writing Tools, Tips & Tricks, (5) Site Map & Website Copy Draft Doc, (6) The 8 Editing Sweeps Checklist, (7) Guided Questions for Gathering Feedback, (8) The Brand Filter
ENROLL NOW →
investment • investment • INVESTMENT • INVESTMENT • INVESTMENT • INVESTMENT • INVESTMENT • INVESTMENT • INVESTMENT • INVESTMENT •
1 interactive course platform to house everything
^Click to see available payment plans
